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DKNY Jeans decides to take a step into the global market. DKNY Jeans  has signed an agreement with Club 21 Retail Holdings to take DKNY Jeans  into the European and Asian markets. “Club 21 is already a partner in  some very important territories in Asia,” said Mark Weber, chief  executive officer of Donna Karan International. “This is our opportunity  now to do it the right way with the right partners who understand the  business and understand the DKNY brand. The opportunity to grow is  great.” “The DKNY brand is a much bigger brand than the business that’s  currently available,” said weber, who described the existing Asian and  European DKNY Jeans business as “very small and sporadic.”
“There’s an appetite for this brand,” Weber said. “Globally, in DKNY  accessories and ready-to-wear, we have a very strong business and it’s  growing. Jeans is the natural extension to the business.”





